Business Development Executive

Valsoft is looking for a Business Development Executive to join our UK-based Optima Energy team (remote).

ABOUT VALSOFT CORP:

Established in Canada in 2015, Valsoft has grown to a global portfolio of 118+ companies, acquiring and developing vertical market software companies, enabling each business to deliver the best mission-critical solutions for customers in their respective industries. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that molds companies into leaders in their respective industries. Valsoft looks to buy, hold and create value through long-term partnerships with existing management.

INVESTMENT APPROACH:

Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well-being over short-term goals.

CULTURE:

Valsoft is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement, day after day, creating a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble and Stay Hungry.

POSITION DESCRIPTION:

Optima Energy, a Valsoft company, is seeking a Business Development Executive to join our growing commercial team in the UK. This role is ideal for a motivated sales professional with experience in the energy sector who is ready to drive growth and build lasting client relationships.

The successful candidate will identify, develop, and convert new opportunities across the UK energy market, focusing on brokers, TPIs, large end users, housing associations, and public sector organisations. You’ll collaborate closely with internal teams to position Optima’s innovative solutions—such as bill validation, data analytics platforms, PDF parsing automation, carbon reporting, and exception reporting—to meet customer needs and deliver business growth.

KEY RESPONSIBILITIES:

New Business & Lead Generation

• Identify, target, and engage prospective clients (TPIs, brokers)
• Build and maintain a strong sales pipeline through outreach, networking, referrals, and market research
• Follow up on inbound leads and manage early-stage engagement

Sales Process Management

• Conduct discovery calls to understand customer requirements and challenges
• Present Optima Energy’s suite of solutions, including product demos where needed
• Prepare proposals, commercial models, and pricing submissions
• Work with the Commercial Director to progress opportunities through to contract signature

Account & Relationship Building

• Develop long-term relationships with new customers
• Identify upsell or cross-sell opportunities
• Represent Optima Energy professionally at industry events, webinars, and meetings

Market & Product Knowledge

• Stay updated on energy market developments including billing, validation, metering, and sustainability trends
• Provide feedback on market intelligence and client insights to help shape product development

Proven experience in B2B sales within the energy industry — ideally with a broker, TPI, supplier, software provider, or consultancy

Strong understanding of:

• Energy billing and tariffs
• Bill validation and B2B billing accuracy
• Data platforms, portals, or analytical tools
• Energy procurement or risk management

Experience building and managing a sales pipeline

Excellent communication and presentation skills

Self-starter mindset with the ability to work autonomously

ADDITIONAL or PREFERRED QUALIFICATIONS:

• Experience selling SaaS or software-driven energy solutions
• Familiarity with CRM tools (e.g., HubSpot, Salesforce)
• Understanding of sustainability reporting and carbon management trends

• Fully remote position within the UK
• Competitive base salary with uncapped commission potential
• Opportunity to join a fast-growing division within the Valsoft Group
• Supportive, collaborative, and entrepreneurial culture

Ready to join a collaborative and innovative team where you can make an immediate impact?